Comptia a+

CompTIA A+ Essentials (2009 Edition) Objectives Exam Number: 220-701 Introduction In order to receive CompTIA A+ certification a candidate must pass two exams. The first exam is CompTIA A+ Essentials, exam number 220-701. The CompTIA A+ Essentials examination measures necessary competencies for an entry-level IT professional with the equivalent knowledge of at least 500 hours of hands-on experience in the lab or field.Successful candidates will have the knowledge required to understand the fundamentals of computer technology, networking, and security, and will have the skills required to identify hardware, peripheral, networking, and security components. Successful candidates will understand the basic functionality of the operating system and basic troubleshooting methodology, practice proper safety procedures, and will effectively interact with customers and peers. CompTIA A+ is ISO 17024 Accredited (Personnel Certification Accreditation) and, as such, undergoes regular reviews and updates to the exam objectives.The following CompTIA A+ Essentials objectives reflect the subject areas in the 2009 Edition of the exam and result from subject matter expert workshops and industry-wide survey results regarding the skills and knowledge required of an entry-level IT professional. The percentages in this document represent the relative importance of the subject areas (domains) in the associated body of knowledge, and together establish the foundation of an entry-level IT professional. This examination blueprint includes domain weighting, test objectives, and example content.Example topics and concepts are included to clarify the test objectives and should not be construed as a comprehensive listing of all the content of this examination. Candidates are encouraged to use this document to guide their studies. The contents of the examination blueprint help prioritize topics and provide a guide of what to expect on the CompTIA A+ Essentials exam. The table below lists the domains measured by this examination and the extent to which they are represented. The CompTIA A+ Essentials (2009 Edition) exam is based on these objectives. Domain 1. 0 2. 0 3. 0 4. 0 5. 0 6. Hardware Troubleshooting, Repair & Maintenance Operating System and Software Networking Security Operational Procedure Percentage of Examination 27% 20% 20% 15% 8% 10% 100% Total **Note: The lists of examples provided in bulleted format below each objective are not exhaustive lists. Other examples of technologies, processes or tasks pertaining to each objective may also be included on the exam although not listed or covered in this objectives document. CompTIA is constantly reviewing the content of our exams and updating test questions to be sure our exams are current and the security of the questions is protected.When necessary, we will publish updated exams based on existing exam objectives. Please know that all related exam preparation materials will still be valid. CompTIA A+ 220-701 Obje ctives Version 2. 0 1 of 17 Copyright  © 2008 by the Computing Technology Industry Association. All rights reserved. The CompTIA A+ 220-701 Objectives are subject to change without notice. 1. 0 Hardware 1. 1 Categorize storage devices and backup media ? FDD ? HDD o Solid state vs. magnetic ? Optical drives o CD / DVD / RW / Blu-Ray ? Removable storage o Tape drive o Solid state (e. g. humb drive, flash, SD cards, USB) o External CD-RW and hard drive o Hot swappable devices and non-hot swappable devices 1. 2 Explain motherboard components, types and features ? Form Factor o ATX / BTX, o micro ATX o NLX ? I/O interfaces o Sound o Video o USB 1. 1 and 2. 0 o Serial o IEEE 1394 / Firewire o Parallel o NIC o Modem o PS/2 ? Memory slots o RIMM o DIMM o SODIMM o SIMM ? Processor sockets ? Bus architecture ? Bus slots o PCI o AGP o PCIe o AMR o CNR o PCMCIA ? PATA o IDE o EIDE ? SATA, eSATA ? Contrast RAID (levels 0, 1, 5) ? Chipsets ? BIOS / CMOS / Firmware o POST o CMOS battery ?Riser c ard / daughterboard 1. 3 Classify power supplies types and characteristics CompTIA A+ 220-701 Objectives Version 2. 0 Copyright  © 2008 by the Computing Technology Industry Association. All rights reserved. The CompTIA A+ 220-701 Objectives are subject to change without notice. 2 of 17 ? ? ? ? ? AC adapter ATX proprietary Voltage, wattage and capacity Voltage selector switch Pins (20, 24) 1. 4 Explain the purpose and characteristics of CPUs and their features ? Identify CPU types o AMD o Intel ? Hyper threading ? Multi core o Dual core o Triple core o Quad core ? Onchip cache o L1 o L2 ?Speed (real vs. actual) ? 32bit vs. 64 bit 1. 5 Explain cooling methods and devices ? Heat sinks ? CPU and case fans ? Liquid cooling systems ? Thermal compound 1. 6 Compare and contrast memory types, characteristics and their purpose ? Types o DRAM o SRAM o SDRAM o DDR / DDR2 / DDR3 o RAMBUS ? Parity vs. Non-parity ? ECC vs. non-ECC ? Single sided vs. double sided ? Single channel vs. dual channel ? Speed o PC100 o PC133 o PC2700 o PC3200 o DDR3-1600 o DDR2-667 1. 7 Distinguish between the different display devices and their characteristics ? Projectors, CRT and LCD ? LCD technologies o Resolution (e. . XGA, SXGA+, UXGA, WUXGA) o Contrast ratio o Native resolution ? Connector types o VGA CompTIA A+ 220-701 Objectives Version 2. 0 Copyright  © 2008 by the Computing Technology Industry Association. All rights reserved. The CompTIA A+ 220-701 Objectives are subject to change without notice. 3 of 17 ? o o o o Settings o o o o HDMi S-Video Component / RGB DVI pin compatibility Refresh rate Resolution Multi-monitor Degauss 1. 8 Install and configure peripherals and input devices ? Mouse ? Keyboard ? Bar code reader ? Multimedia (e. g. web and digital cameras, MIDI, microphones) ?Biometric devices ? Touch screen ? KVM switch 1. 9 Summarize the function and types of adapter cards ? Video o PCI o PCIe o AGP ? Multimedia o Sound card o TV tuner cards o Capture cards ? I/O o SCSI o S erial o USB o Parallel ? Communications o NIC o Modem 1. 10 Install, configure and optimize laptop components and features ? Expansion devices o PCMCIA cards o PCI Express cards o Docking station ? Communication connections o Bluetooth o Infrared o Cellular WAN o Ethernet o Modem ? Power and electrical input devices o Auto-switching o Fixed input power supplies o Batteries ?Input devices o Stylus / digitizer CompTIA A+ 220-701 Objectives Version 2. 0 4 of 17 Copyright  © 2008 by the Computing Technology Industry Association. All rights reserved. The CompTIA A+ 220-701 Objectives are subject to change without notice. o o Function keys Point devices (e. g. touch pad, point stick / track point) 1. 11 Install and configure printers ? Differentiate between printer types o Laser o Inkjet o Thermal o Impact ? Local vs. network printers ? Printer drivers (compatibility) ? Consumables 2. 0 Troubleshooting, Repair and Maintenance 2. Given a scenario, explain the troubleshooting theory ? Ide ntify the problem o Question the user and identify user changes to computer and perform backups before making changes ? Establish a theory of probable cause (question the obvious) ? Test the theory to determine cause o Once theory is confirmed determine next steps to resolve problem o If theory is not confirmed re-establish new theory or escalate ? Establish a plan of action to resolve the problem and implement the solution ? Verify full system functionality and if applicable implement preventative measures ?Document findings, actions and outcomes 2. 2 Given a scenario, explain and interpret common hardware and operating system symptoms and their causes ? OS related symptoms o Bluescreen o System lock-up o Input/output device o Application install o Start or load o Windows specific printing problems ? Print spool stalled ? Incorrect / incompatible driver ? Hardware related symptoms o Excessive heat o Noise o Odors o Status light indicators o Alerts o Visible damage (e. g. cable, pla stic) ? Use documentation and resources o User / installation manuals o Internet / web based o Training materials 2. Given a scenario, determine the troubleshooting methods and tools for printers ? Manage print jobs ? Print spooler ? Printer properties and settings CompTIA A+ 220-701 Objectives Version 2. 0 Copyright  © 2008 by the Computing Technology Industry Association. All rights reserved. The CompTIA A+ 220-701 Objectives are subject to change without notice. 5 of 17 ? Print a test page 2. 4 Given a scenario, explain and interpret common laptop issues and determine the appropriate basic troubleshooting method ? Issues o Power conditions o Video o Keyboard o Pointer o Stylus o Wireless card issues ? Methods o Verify power (e. . LEDs, swap AC adapter) o Remove unneeded peripherals o Plug in external monitor o Toggle Fn keys or hardware switches o Check LCD cutoff switch o Verify backlight functionality and pixilation o Check switch for built-in WIFI antennas or external antenn as 2. 5 Given a scenario, integrate common preventative maintenance techniques ? Physical inspection ? Updates o Driver o Firmware o OS o Security ? Scheduling preventative maintenance o Defrag o Scandisk o Check disk o Startup programs ? Use of appropriate repair tools and cleaning materials o Compressed air o Lint free cloth o Computer vacuum and compressors ?Power devices o Appropriate source such as power strip, surge protector or UPS ? Ensuring proper environment ? Backup procedures 3. 0 Operating Systems and Software – Unless otherwise noted, operating systems referred to within include Microsoft Windows 2000, Windows XP Professional, XP Home, XP MediaCenter, Windows Vista Home, Home Premium, Business and Ultimate, Windows 7 Starter, Home Premium, Professional and Ultimate 3. 1 Compare and contrast the different Windows Operating Systems and their features ? Windows 2000, Windows XP 32bit vs. 64bit, Windows Vista 32 bit vs. 64bit, Windows 7 32-bit vs. 4-bit o Side bar, Aero, UAC, minimum system requirements, system limits o Windows 2000 and newer – upgrade paths and requirements ? Windows OS Upgrade Advisor ? Microsoft Assessment and Planning Toolkit CompTIA A+ 220-701 Objectives Version 2. 0 6 of 17 Copyright  © 2008 by the Computing Technology Industry Association. All rights reserved. The CompTIA A+ 220-701 Objectives are subject to change without notice. o o o Terminology (32bit vs. 64bit – x86 vs. x64) Application compatibility, installed program locations (32bit vs. 64bit), Windows compatibility mode User interface, start bar layout 3. Given a scenario, demonstrate proper use of user interfaces ? Windows Explorer o Libraries in Windows 7 ? My Computer ? Control Panel ? Command prompt utilities o telnet o ping o ipconfig ? Run line utilities o msconfig o msinfo32 o Dxdiag o Cmd o REGEDIT ? My Network Places / Home Group ? Location of basic network settings between OS versions ? Task bar / systray ? Administrative tools o Perfo rmance monitor, Event Viewer, Services, Computer Management ? MMC ? Task Manager ? Start Menu 3. 3 Explain the process and steps to install and configure the Windows OS ? File systems o FAT32 vs. NTFS ?Directory structures o Create folders o Navigate directory structures ? Files o Creation o Extensions o Attributes o Permissions ? Verification of hardware compatibility and minimum requirements ? Installation methods o Boot media such as DVD, CD, floppy or USB o Network installation o Install from image o Recover CD o Factory recovery partition ? Operating system installation options o File system type o Network configuration o Repair install ? Disk preparation order o Format drive o Partition CompTIA A+ 220-701 Objectives Version 2. 0 7 of 17 Copyright  © 2008 by the Computing Technology Industry Association.All rights reserved. The CompTIA A+ 220-701 Objectives are subject to change without notice. ? ? ? ? ? o Start installation Device Manager o Verify o Install and update device s drivers o Driver signing User data migration – User State Migration Tool (USMT) Virtual memory Configure power management o Suspend o Wake on LAN o Sleep timers o Hibernate o Standby Demonstrate safe removal of peripherals 3. 4 Explain the basics of boot sequences, methods and startup utilities ? Disk boot order / device priority o Types of boot devices (disk, network, USB, other) ? Boot options o Safe mode o Boot to restore point o Recovery options ?Automated System Recovery (ASR) ? Emergency Repair Disk (ERD) ? Recovery console 4. 0 Networking 4. 1 Summarize the basics of networking fundamentals, including technologies, devices and protocols ? Basics of configuring IP addressing and TCP/IP properties (DHCP, DNS) ? Bandwidth and latency ? Status indicators ? Protocols (TCP/IP, NETBIOS) ? Full-duplex, half-duplex ? Basics of workgroups and domains ? Common ports: HTTP, FTP, POP, SMTP, TELNET, HTTPS ? LAN / WAN ? Hub, switch and router ? Identify Virtual Private Networks (VP N) ? Basics class identification ? IPv6 vs. IPv4 o Address length differences oAddress conventions 4. 2 Categorize network cables and connectors and their implementations ? Cables o Plenum / PVC o UTP (e. g. CAT3, CAT5 / 5e, CAT6) o STP o Fiber o Coaxial cable CompTIA A+ 220-701 Objectives Version 2. 0 8 of 17 Copyright  © 2008 by the Computing Technology Industry Association. All rights reserved. The CompTIA A+ 220-701 Objectives are subject to change without notice. ? Connectors o RJ45 o RJ11 4. 3 Compare and contrast the different network types ? Broadband o DSL o Cable o Satellite o Fiber ? Dial-up ? Wireless o All 802. 11 types o WEP o WPA o SSID o MAC filtering o DHCP settings ? Bluetooth ?Cellular 5. 0 Security 5. 1 Explain the basic principles of security concepts and technologies ? Encryption technologies ? Data wiping / hard drive destruction / hard drive recycling ? Software firewall o Port security o Exceptions ? Authentication technologies o User name o Password o Bio metrics o Smart cards ? Basics of data sensitivity and data security o Compliance o Classifications o Social engineering 5. 2 Summarize the following security features ? Wireless encryption o WEPx and WPAx o Client configuration (SSID) ? Malicious software protection o Viruses o Trojans o Worms o Spam o Spyware o Adware o Grayware ?BIOS Security o Drive lock CompTIA A+ 220-701 Objectives Version 2. 0 9 of 17 Copyright  © 2008 by the Computing Technology Industry Association. All rights reserved. The CompTIA A+ 220-701 Objectives are subject to change without notice. ? ? ? o Passwords o Intrusion detection o TPM Password management / password complexity Locking workstation o Hardware o Operating system Biometrics o Fingerprint scanner 6. 0 Operational Procedure 6. 1 Outline the purpose of appropriate safety and environmental procedures and given a scenario apply them ? ESD ? EMI o Network interference o Magnets ? RFI o Cordless phone interference o Microwaves ?Electrical safety o C RT o Power supply o Inverter o Laser printers o Matching power requirements of equipment with power distribution and UPSs ? Material Safety Data Sheets (MSDS) ? Cable management o Avoiding trip hazards ? Physical safety o Heavy devices o Hot components ? Environmental – consider proper disposal procedures 6. 2 Given a scenario, demonstrate the appropriate use of communication skills and professionalism in the workplace ? Use proper language – avoid jargon, acronyms, slang ? Maintain a positive attitude ? Listen and do not interrupt a customer ? Be culturally sensitive ? Be on time o If late contact the customer ?Avoid distractions o Personal calls o Talking to co-workers while interacting with customers o Personal interruptions ? Dealing with a difficult customer or situation o Avoid arguing with customers and/or being defensive o Do not minimize customers’ problems o Avoid being judgmental o Clarify customer statements ? Ask open-ended questions to narrow the s cope of the problem ? Restate the issue or question to verify understanding CompTIA A+ 220-701 Objectives Version 2. 0 10 of 17 Copyright  © 2008 by the Computing Technology Industry Association. All rights reserved. The CompTIA A+ 220-701 Objectives are subject to change without notice. ? Set and meet expectations / timeline and communicate status with the customer o Offer different repair / replacement options if applicable o Provide proper documentation on the services provided o Follow up with customer / user at a later date to verify satisfaction Deal appropriately with customers confidential materials o Located on computer, desktop, printer, etc. CompTIA A+ Acronyms Introduction The following is a list of acronyms which appear on the CompTIA A+ exams. Candidates are encouraged to review the complete list and attain a working knowledge of all listed acronyms as a part of a comprehensive exam preparation program.ACRONYM AC ACL ACPI ACT ADSL AGP AMD APIPA APM ARP ASR ATA ATAPI ATM ATX BIOS BNC BTX CD CD-ROM CD-RW CDFS CFS CMOS COMx CPU CRT DAC DB-25 SPELLED OUT alternating current access control list advanced configuration and power interface activity asymmetrical digital subscriber line accelerated graphics port advanced micro devices automatic private internet protocol addressing advanced power management address resolution protocol automated system recovery advanced technology attachment advanced technology attachment packet interface asynchronous transfer mode advanced technology extended basic input/output system Bayonet-Neill-Concelman or British Naval Connector balanced technology extended compact disc compact disc-read-only memory compact disc-rewritable compact disc file system Central File System, Common File System, Command File System complementary metal-oxide semiconductor communication port (x=port number) central processing unit cathode-ray tube discretionary access control serial communications D-shell connector, 25 pins Version 2. 0 11 of 17 CompTIA A+ 220-701 Objectives Copyright  © 2008 by the Computing Technology Industry Association. All rights reserved. The CompTIA A+ 220-701 Objectives are subject to change without notice. DB-9 DC DDOS DDR DDR RAM DDR SDRAM DFS DHCP DIMM DIN DIP DLT DLP DMA DMZ DNS DOS DRAM DSL DVD DVD-RAM DVD-ROM DVD-R DVD-RW DVI ECC ECP EEPROM EFS EIDE EMI EMP EPROM EPP ERD ESD EVGA EVDO FAT FAT12 FAT16 FAT32 FDD Fn 9 pin D shell connector direct current distributed denial of service double data-rate double data-rate random access memory double data-rate synchronous ynamic random access memory distributed file system dynamic host configuration protocol dual inline memory module Deutsche Industrie Norm dual inline package digital linear tape digital light processing direct memory access demilitarized zone domain name service or domain name server denial of service dynamic random access memory digital subscriber line digital video disc or digital versatile disc digital video disc-random acce ss memory digital video disc-read only memory digital video disc-recordable digital video disc-rewritable digital visual interface error correction code extended capabilities port electrically erasable programmable read-only memory encrypting file system enhanced integrated drive electronics electromagnetic interference electromagnetic pulse erasable programmable read-only memory enhanced parallel port emergency repair disk electrostatic discharge extended video graphics adapter/array evolution data optimized or evolution data only file allocation table 12-bit file allocation table 16-bit file allocation table 32-bit file allocation table floppy disk drive Function (referring to the function key on a laptop) Version 2. 0 12 of 17 CompTIA A+ 220-701 Objectives Copyright  © 2008 by the Computing Technology Industry Association. All rights reserved. The CompTIA A+ 220-701 Objectives are subject to change without notice.FPM FRU FSB FTP FQDN Gb GB GDI GHz GUI GPS GSM HAL HCL HDD HDMi H PFS HTML HTTP HTTPS I/O ICMP ICR IDE IDS IEEE IIS IMAP IP IPCONFIG IPP IPSEC IPX IPX/SPX IR IrDA IRQ ISA ISDN ISO ISP JBOD Kb KB fast page-mode field replaceable unit Front Side Bus file transfer protocol fully qualified domain name gigabit gigabyte graphics device interface gigahertz graphical user interface global positioning system global system for mobile communications hardware abstraction layer hardware compatibility list hard disk drive high definition media interface high performance file system hypertext markup language hypertext transfer protocol hypertext transfer protocol over secure sockets layer input/output internet control essage protocol intelligent character recognition integrated drive electronics Intrusion Detection System Institute of Electrical and Electronics Engineers Internet Information Services internet mail access protocol internet protocol internet protocol configuration internet printing protocol internet protocol security internetwork packet exchange i nternetwork packet exchange/sequenced packet exchange infrared Infrared Data Association interrupt request industry standard architecture integrated services digital network Industry Standards Organization internet service provider just a bunch of disks kilobit Kilobyte or knowledge base Version 2. 0 13 of 17 CompTIA A+ 220-701 Objectives Copyright  © 2008 by the Computing Technology Industry Association. All rights reserved. The CompTIA A+ 220-701 Objectives are subject to change without notice. LAN LBA LC LCD LDAP LED Li-on LPD/LPR LPT LVD MAC MAPI MAU Mb MB MBR MBSA MFD MFP MHz MicroDIMM MIDI MIME MMC MMX MP3 MP4 MPEG MSCONFIG MSDS MUI NAC NAS NAT NetBIOS NetBEUI NFS NIC NiCd NiMH NLX NNTP NTFS NTLDR ocal area network logical block addressing Lucent connector liquid crystal display lightweight directory access protocol light emitting diode lithium-ion line printer daemon / line printer remote line printer terminal low voltage differential media access control / mandatory access control messaging application programming interface media access unit, media attachment unit megabit megabyte master boot record Microsoft Baseline Security Analyzer multi-function device multi-function product megahertz micro dual inline memory module musical instrument digital interface multipurpose internet mail extension Microsoft management console multimedia extensions Moving Picture Experts Group Layer 3 Audio Moving Picture Experts Group Layer 4 Moving Picture Experts Group Microsoft configuration material safety data sheet multilingual user interface network access control network-attached storage network address translation networked basic input/output system networked basic input/output system extended user interface network file system network interface card nickel cadmium nickel metal hydride new low-profile extended network news transfer protocol new technology file system new technology loader Version 2. 0 14 of 17 CompTIA A+ 220-701 Objectives Copyright  © 2008 by the Computing Technology Industry Association. All rights reserved. The CompTIA A+ 220-701 Objectives are subject to change without notice. NTP OCR OEM OS PAN PATA PC PCI PCIe PCIX PCL PCMCIA PDA PGA PGA2 PIN PKI PnP POP3 POST POTS PPP PPTP PRI PROM PS/2 PSTN PSU PVC PXE QoS RAID RAM RAS RDRAM RDP RF RFI RGB RIMM RIP RIS RISC RJNetwork Time Protocol optical character recognition original equipment manufacturer operating system personal area network parallel advanced technology attachment personal computer peripheral component interconnect peripheral component interconnect express peripheral component interconnect extended printer control language Personal Computer Memory Card International Association personal digital assistant pin grid array pin grid array 2 personal identification number public key infrastructure plug and play post office protocol 3 power-on self test plain old telephone service point-to-point protocol point-to-point tunneling protocol primary rate interface prog rammable read-only memory personal system/2 connector public switched telephone network power supply unit permanent virtual circuit preboot execution environment quality of service redundant array of independent (or inexpensive) discs random access memory remote access service RAMBUS ® dynamic random access memory Remote Desktop Protocol radio frequency radio frequency interference red green blue RAMBUS ® inline memory module routing information protocol remote installation service reduced instruction set computer registered jack Version 2. 0 15 of 17 CompTIA A+ 220-701 Objectives Copyright  © 2008 by the Computing Technology Industry Association. All rights reserved. The CompTIA A+ 220-701 Objectives are subject to change without notice. RJ-11 RJ-45 RMA ROM RS-232 or RS-232C RTC SAN SATA SC SCP SCSI SCSI ID SD card SDRAM SEC SFC SGRAM SIMM SLI S. M. A. R. T. SMB SMTP SNMP SoDIMM SOHO SP SP1 SP2 SP3 SP4 SPDIF SPGA SPX SRAM SSH SSID SSL ST STP SVGA SXGA TB TCP TCP/IP egistered jack function 11 registered jack function 45 returned materials authorization read only memory recommended standard 232 real-time clock storage area network serial advanced technology attachment subscription channel secure copy protection small computer system interface small computer system interface identifier secure digital card synchronous dynamic random access memory single edge connector system file checker synchronous graphics random access memory single inline memory module scalable link interface or system level integration or scanline interleave mode self-monitoring, analysis, and reporting technology server message block or small to midsize business simple mail transport protocol simple network management protocol small outline dual inline memory module small office/home office service pack service pack 1 service pack 2 service pack 3 service pack 4 Sony-Philips digital interface format staggered pin grid array sequenced package exchange static random access memory secure shell service set identifier secure sockets layer straight tip shielded twisted pair super video graphics array super extended graphics array terabyte transmission control protocol transmission control protocol/internet protocol Version 2. 0 16 of 17 CompTIA A+ 220-701 Objectives Copyright  © 2008 by the Computing Technology Industry Association. All rights reserved. The CompTIA A+ 220-701 Objectives are subject to change without notice. TDR TFTP TPM UAC UART UDF UDMA UDP UNC UPS URL USB USMT UTP UXGA VESA VFAT VGA VoIP VPN VRAM WAN WAP WEP WIFI WINS WLAN WPA WUXGA XGA ZIF ZIP ime domain reflectometer trivial file transfer protocol trusted platform module user account control universal asynchronous receiver transmitter user defined functions or universal disk format or universal data format ultra direct memory access user datagram protocol universal naming convention uninterruptible power supply uniform resource locator universal serial bus user state migration tool unshielded tw isted pair ultra extended graphics array Video Electronics Standards Association virtual file allocation table video graphics array voice over internet protocol virtual private network video random access memory wide area network wireless application protocol wired equivalent privacy wireless fidelity windows internet name service wireless local area network wireless protected access wide ultra extended graphics array extended graphics array zero-insertion-force zigzag inline package CompTIA A+ 220-701 Objectives Version 2. 0 17 of 17 Copyright  © 2008 by the Computing Technology Industry Association. All rights reserved. The CompTIA A+ 220-701 Objectives are subject to change without notice.

Advances in technology

This world goes through a lot of changes as time goes on. Changes in technology can make a brighter future for individuals. Because of advances in technology, this world is becoming more efficient and saving us money in the long-run with fuel, electricity, communication, etc. The social lifestyle of an individual involves technology in some way. Technology has become a necessity in these modern days and it is going to become more advanced as time goes on. With these advances in technology, the social lifestyles of individuals can be simpler. Technology moves our world forward nto a new and advanced era.Without technology, we would all be stuck in the same time as our ancestors. Technology is a very good thing for people anywhere and everywhere, no matter how old, it helps us in every aspect of our daily lives, and it is a thing that cannot be lived without. Technology has many branches and levels, from cell phones to the internet and even for medical purposes. However, cell phones an d the internet have taken the main role in changing our society. I find it truly amazing that a person from China is able to talk to a person from the United States, all hrough the internet.Programs such as facebook make finding an old childhood friend extremely easy, all that is to be done is type in their name. The advantages of technology include better health facilities due to increased disease diagnosis using technology and faster as well as more accurate business results and solutions through technology. Technology has also enabled the automation of manual work thus saving time and money. It has boosted the entertainment through games and computer programs as well as increase in economy growth due to faster and easier usiness.Without technology in our lives, our world we be a very different place. Not only does technology provide us with a new and improved way to communicate, is gives us new and exciting ways to research and get ideas out to the world faster. Technology is onl y going to get better and better as each day progresses and with the appropriate efforts and integrating it into the classroom will enhance education forever. Our advance in technology has and always will be a good thing that will always benefit our world. People's lives are becoming simpler.

Botox Essay

Question no 1 What are the needs, wants and demands of consumers of Botox products in its different treatment markets? What value does Botox deliver in each market? How does value affect price for Botox? Needs: Treating cross-eye, frown lines, migraine headaches, chronic neck and back pain, excessive sweating, and possible spastic disorders. Wants: People want their face look young, lawyers want to eliminate expression of annoyance and anger. Women concern about their appearance while man want a smoother forehead. Demands: People’s demands are becoming younger, kinder and gentler-looking and dopey looking after a short treatment with high effects. The value Botox delivering in markets are different among each other because of different customer satisfactions. In term of the ophthalmologic market, Botox is the number one solution whereas in the dermatology market, its target is the second position. Botox brings normal eyes to patients as well as beautiful eyes to users. Beautiful appearance is also offered to whom want to own. Other special purpose are satisfied by the same drug. The high value of Botox affect too much to its price range. â€Å"A vial of Botox cosmetic costs about $400 and can be used for four treatments. Depending on the doctor’s pricing scheme, each treatment can be $500 to $1000† for nearly 15 minutes of operation. Question no 2: When Allergan sold Botox as a specialty drug for ocular problems, what marketing management orientation was it employing? When it sells Botox as a cosmetic treatment is it employing the same or a different orientation? When Allergan sold Botox as a specialty drug ocular problems, it just aimed at a small market supported by little marketing efforts. The means it was not employing the clear marketing management orientation. When Allergan sold Botox as a cosmetic treatment, it still kept the same orientation above with helping of doctors. When patients were injected Botox by these doctors, they did not know which exactly name of drug used. Question no 3: When doctors treat patients with Botox in their office, is that an example of a selling concept or a marketing concept? Which concept applies when they hold parties for patients in private home? The doctors have Botox and inject it in their patients. These patients even do not know its name because of off-label Botox injection. When those doctors hold their patients in private home, a marketing concept was used. In this case, 4Ps, the customer satisfaction, and the customer-oriented are used. A party is hold to advertise for Botox; chocolates, brie, and champagne are offered as gifts; patients who part the party will sign a contract with lower cost of treatment; time is also saved for doctors, nurses, receptionists, and patients. Partygoers will receive valuable information from doctors short lecturers, which helps them understand more about their value and the use of Botox.

NIH and WebMD Websites Essay Example | Topics and Well Written Essays - 750 words

NIH and WebMD Websites - Essay Example The secondary audience for NIH could include NIH employees, the general public including young and old people who have the ability to read. Medical students and individuals seeking administrative work, fellowship programs, and executive careers among others may also find information on NIH website useful. Partaking in NIH’s clinical trials is also eligible to people of any age irrespective of their health status. Practicing medical experts and fitness specialists may also use WebMD when peer reviewing some of the medical and fitness information contained on the website. Additionally, health communication specialists and bloggers of health issues may also use the website as a reference when reporting on different medical conditions. This is because the website contains diverse range of health related information. Both NIH and WebMD use claims in striking rapport with their primary audience.  NIH, for instance, claims to be America’s leading supporter of medical researc h that transforms discovery into health. NIH’s mission is an example of logos that appeal to its primary user’s logical reasoning on the benefits on research on health. In addition, the website establishes a connection with the audience through social media sites such as Facebook, YouTube, and Twitter blog as well as through their email and RSS feeds. Additionally, information links and navigational bar on the homepage is conspicuously designed for users’ ease of specific information search within the website.

Qualitative Annotated Bibliography Research Paper

Qualitative Annotated Bibliography - Research Paper Example According to the authors, these three were listed as the most common adverse events that occur in the intensive care unit. They suggest that to prevent the occurrence of these complications, it is important that the nurses implement evidence-based practice while handling critically ill patients. The study adopted a qualitative focus group study involving thirty-four nurses who practiced in the intensive care unit. The participants were groups into eight focus groups after which the obtained data was analyzed using thematic analyses. The study is significant to the topic because it explores the reasons why ventilator-associated pneumonia and other complications are still a menace in the hospital, despite the presence of evidence-based guidelines. However, the study has the shortcoming of generalizability of the results since it was performed in only one hospital. The authors conclude that hospitals should enhance the knowledge of nurses, and improve their attitudes towards adopting guidelines in the prevention of ICU complications. In addition, critical care nurses should be empowered to make changes in nursing practice so that medical interventions reflect the latest evidence in literature. The study is relevant to my role option because it highlights some of the challenges faced by ICU nurses in prevention of complications, including ventilator-associated pneumonia. It also proposes ways in which the situation can be improved, adding to the knowledge I already possess in the area. Qu, X., Xie, H., Zhang, Q., Zhou, X., & Shi, Z. (2014). A survey on oral care practices for ventilator†assisted patients in intensive care units in 3A hospitals of mainland China. International journal of nursing practice. The chief aim of the study was to explore the status of oral healthcare practices, attitudes, education and knowledge of the nurses caring for ventilator-assisted patients in the intensive care units of hospitals in mainland China. To achieve this objective,

Risk management Essay Example | Topics and Well Written Essays - 2000 words

Risk management - Essay Example This report will focus on the different types of yield curves and how changes in the slope of yield curve impacts the future prospects of the economy. Further, it will also take into consideration the effectiveness of monetary policy responses in the time of financial crisis and how those responses have affected the shape of the yield curve. Table of Contents Executive Summary 2 Table of Contents 3 Introduction 4 Task 1: To Examine the Types of Yield Curve 4 Task 2: Impact of Yield Curve on Future Economic Prospect 6 Task 3: Effectiveness of Monetary Policy 9 Task 4: Implication for Investor and Policy makers 10 Conclusion 10 Appendices 11 Reference 13 Introduction A yield curve is referred to the graphical representation of the relationship among the yield on a group of securities for different maturities. It explains how interest rates differ with the term to maturity (Burton, Burton and Nesiba, 2010, p.115). The yield curve has too much information about the economic conditions an d the future interest rates. In U.S. the benchmark interest rate last recorded was at 0.25%. Federal Reserve reports the interest rates in U.S. Historically, from 1971 to 2013, the interest rate of U.S. averaged 6.17 % and recorded a high of 20% in March 1980 and a low of 0.25% in December 2008. Interest rate changes depend not only on what Federal Reserve does today or next year but also on perception of the people about the goals and reliability of the monetary authority. In U.S. the monetary policy is determined by the Federal Reserve. The goals and the associated expectations depends on the arrangement of the monetary policy (Haubrich, 2004, p.1). The yield curve is used by the investors to understand the future prospects of economic activities. Task 1: To Examine the Types of Yield Curve The structure of interest rates can be characterized by a graph which shows the relationship between the yields to maturity as a function of term to maturity. Such a graph is termed as yield cu rve. There are four different types of yield curve for U.S. Treasury securities such as normal yield curve or upward sloping yield curve, inverted yield curve or downward sloping yield curve, flat yield curve and humped yield curve. There are two theories which are used to explain the shapes of yield curves. The pure expectation theory reflects the current expectation of the future rates of the market and the market segmentation theory signifies that the shape of yield curve is established by demand for and supply of securities within each maturity sector. In normal yield curve long term rates are high in position than short term rates. The securities with longest maturity provide the highest returns and the shortest maturity securities provide lowest returns. Generally it is upward sloping. The normal yield curve signifies the normal conditions of the capital markets. It presents the borrowers with the risk-return trade-off (Droms and Wright, 2010, pp.144-145). It entails that the investors of the U.S. expect growth in the economy in the future and for this growth to lead to higher interest rates and higher inflation. They don’t purchase longer term securities without receiving a higher interest r

Listening Interview Essay Example | Topics and Well Written Essays - 750 words

Listening Interview - Essay Example I learnt that J.P has been in the business for quite a long time and I felt he was the right person to interview since I believe he has more than enough experience (Kumar 2007). I am interested in this business because it involves games and since I love games, I believe if I can venture in it, I will be able to generate some income for myself and at the same time have fun as my main aim is to know how I can enjoy myself while I do the business. I wanted J.P to give me with full details on all the tricks of successfully making it in the business since it is a business, I have always dreamt of. After the interview with J.P, I learnt so many things that are needed to be able to make it in the games business industry. I learnt that in this business involving games stores, there are varieties of games types and most of them vary in terms of demand. I learnt from him that the business is different currently from that practiced back in the years because, today in business, the most important thing a person needs is enough space. J.P says so much space has since been taken over by other games. I also learnt that when there was a serious global crisis this business was not left out either, and because of the way J.P had mixed products in his stores he was able to survive the crisis somehow, and this has taught me that I should not ignore anything that I know has something to do with games. This means I should include all the items that are meant for sports even if they are dormant as they save situations once in a while. J.P made me know that if I want a successful business, I will have to be unique and different. When other stores are selling what they believe to be new and in high demand, I should have some items but mix them with the original ones including those that may be thought by people as dead products. I learnt that I would need to make an effort to have just everything in the store and have it as a one-stop store where a client is able to

American Literature 17th-19th Century Essay Example | Topics and Well Written Essays - 500 words

American Literature 17th-19th Century - Essay Example Tom Paine’s in his literary work the â€Å"Rights of Man† described King George as a â€Å"royal brute.† In the first part of the book, Paine attacks the whole essence of monarchy. Unlike his colleague Burke, Paine insists that each society has the privilege to establish a solid foundation of their own government without the consistent oppression of a monarch. Paine attacks King George III from all angles as he considers King George to be an â€Å"unfit leader† in many aspects. First and foremost is the fact that he used the colonist’s tax money to fund his poor decisions as a King but also to pay for his son’s misfortunes. Paine elaborately describes this dilemma as he states, â€Å"The burden of the national debt consists not in its being so many millions, or so many hundred millions, but in the quantity of taxes collected every year to pay the interest. If this quantity continue the same, the burden of the national debt is the same to all intents and purposes, be the capital more or less† (Paine, 20). Clearly, he is irate at the fact that the colonists have to atone for the burden for the King’s self-pursuit interests. According to his perspective, the King wanted to "keep the rebels harassed, anxious, and poor, until the day when, by a natural and inevitable process, discontent and disappointment were converted into penitence and remorse† (Paine, 24). Paine’s point of emphasis continues to be the fact that government is for the living and not for the dead. Heredity power should be acquired through the choice of the people and is not heredity. Paine was one of the most prominent philosophers that dominated the philosophy scene in his era. One cannot ignore the fact that Paine was writing during an era where warfare plagued society. Clearly, Paine wanted to establish the fact the notion of commonwealth in this statement. In commonwealth, the notion a covenant is established. A covenant in

Non-Verbal Communication Across Cultures Essay Example | Topics and Well Written Essays - 1250 words

Non-Verbal Communication Across Cultures - Essay Example In this paper, the proponent tries to define the concept and relevance of non-verbal communication in business settings. In particular the differences are compared and contrasted as observed using specific cultures of Japan, and the UK. Furthermore, the proponent also discussed the business etiquette and the possible consequences of not being familiar with the correct etiquette. Other variables such as power, status, or gender are also included especially on their impacts on non-verbal communication. Silence The absence of words or specific level of reaction does not mean there is something totally void or emptiness about it. Not with the Japanese culture because silence or chinmoku says more than a word. In Japan silence does not mean to be a specific level of insult or something else because it is a communicative skill (Davies & Ikeno, 2002). In this country, silence is derived from the Japanese values and it is the main reason how it is significantly viewed important today in ever y walk of life and in different circumstances. It is considered as a virtue. Compared in the western culture, silence in the midst of communication in Japan on a daily basis stands in a longer duration and this is due to two most important factors: historical and dominance of group consciousness (Davies & Ikeno, 2002). ... UK on the other hand has strong individualistic culture which emphasizes strong level that is contained within individual competition (Brown & MacBean, 2005). Thus, it would appear that people in the UK are more dynamic in their response especially in the context of achieving competitive advantage. Eye contact In the UK, eye contact signifies respect, honesty and listening (Moore & Woodrow, 2009). This means how important it is to have eye contact when one is in the midst of a conversation in the UK. However, a bit of contrast happens in Japan. Eye contact may mean an insult because Japanese show politeness by not having direct eye contact for it is associated with aggression, insensitiveness, negative boldness, and other related emotional manifestation (Plotnik & Kouyoumdjian, 2010). Gestures There are deep vocabularies associated with gestures (Samovar, Porter, & McDaniel, 2009). In Japan, pointing to objects and at people require the entire hand which at some certain reasons would mean an insult to use a finger in doing so. In the UK, this would bring out different meaning knowing the fact that hand gestures for instance are associated with culture and thus they would convey contradictory meaning across different culture (Thakur & Srivastava, 1997). In other words, specific bodily movements have varying meaning across different cultures, which at some point if not properly used will result to different level of conflicts. Business etiquette The above non-verbal communications are applicable within the business etiquette in the cultural context of Japan and UK. As stated earlier, silence is associated with Japan’s highly collectivist culture while being proactive is in line with UK’s individualist culture. Thus, in the UK an

Different Aspects of E-Business Essay Example | Topics and Well Written Essays - 500 words

Different Aspects of E-Business - Essay Example An 'e-shop' is merely a shop that uses electronic means of marketing. (Timmers, 2000) In this business potential customers would often ask the agent if they have a website and they sound disappointed when the agent replies in negative. There are some amazing websites developed by some real estate businesses and just looking at the site can convinces a customer of the power of the Internet. A successful e-business organization is the one that understands the requirement and meets the expectations of their customers. (Greengard, 2000) Not only do they have pictures of properties on sale, they also offer immediate quote service, online chat service with a staff member and also make suitable recommendations based on a person's needs. Real estate sector is not comprised of many big players. In most cases, this sector is run by small business owners- who have interest in the field and the resources to conduct marketing and sale of properties. It is precisely due to this that Internet offers greater benefits to the real estate business owners. It provides them with the much-needed exposure and opens marketing avenues for them so they can reach a sizeable population of home seekers. Potential customers find it easier to visit websites and check out various real estate services in the area and call the ones with the kind of properties they are seeking.

Migration Definition Essay Example for Free

Migration Definition Essay MIGRATION: Migration is a world wide phenomenon that can be viewed in either a modern or historical perspective. Historically speaking, migration has been happening for hundreds of years for various reasons such as racism, war invasions, search for a better life, famine, and poor weather conditions. Modernly speaking, in a great majority of cases, people have poor and developing countries that cant provide good conditions for living and raising a family causing them to migrate to another location to in search of a better life style. Sometimes, in search of better education, one would migrate to another location to fulfill their destiny. Some even migrate in need to find unknown relatives that share the same bloodline as them due to fact there was a disconnection in where the family split through migration. But there are plenty of reasons for migration in where a person just wants to relocate for their specific reasons. Migrations even plays a role in population, and even bringing in a new culture. Today, I will enlighten you about this topic by discussing the migration that occurred through out Barack Obamas and his families life. Also, I will speak upon the Dust Storm that played a role in migration. To add on, I will inform you about he migration that occurred through out my relatives lives. And finally, I will speak upon the migration that occurred through out the movie Scarface that starred Al Pacino that played Tony Montanas role. My parents werent born in the United States, but they were looking for better lives and opportunities, so they migrated from Haiti to the United States. My parents growing up in such a poor country that didnt provide much opportunity for them to be able to live a decent lifestyle forced them to migrate. In search of education, jobs, money, and opportunity, they decided to start a new life in the united States. When waking up not knowing when you or your family are going to have the next meal, are you going to find the money to pay the landlord, can you pay your childrens education, afford medicine for when someone in your family that is severely sick, or any specific cause that revolves around unobtainable cash, can drive a person a stress level very high. In desperate need to escape hardship, hearing about the United States and what it had to offer such as opportunities, free education, and work, it was a done deal, they moved on forward. It was a every day struggle in Haiti for my parents, and they thought leaving Haiti coming to America was the only solution to end the struggle and give them a better life to live. Due to difficult times and hard measures, sometimes it is inevitable to stop yourself from migrating to another location hoping for the better. And also, in search of better education, giving you chances to better opportunities in life, will persuade you to migrate to another location that is willing to provide that. There are various reasons in which someone can migrate and through out reading Dreams from My Father by Barack Obama, Ive consumed particular reasons. In this book, Barack Obama explains his life and the life of his parents. Through out the reading, he elaborates on all the various migrations he has done along with his parents. In Dreams from My Father, President Obama informs us on plenty of migration that occurred through out his family. Barack Obama, the son of Barack Obama Sr. who is from Kenya, and Ann Dunham who is from Kansas, was born in Honolulu, Hawaii. His father and mother had divorced and his mother met Lolo Soetoro, a javanese surveyor from Indonesia. Both Lolo and Baracks mother attended the same university. His mother and Lolo ended up getting married together and his new stepfather moved to jakarta, Indonesia shortly after graduating from the University of Hawaii. Obamas mother graduated from the university as well and decided to move also to go join her new husband. Obama moved to Indonesia leaving Hawaii to live with his mother and he spent ages six to ten there attending school. As years went by, he moved back to hawaii to live with his maternal grandparents. He had earned a scholarship which enabled him to attend a college preparatory school from fifth grade till he graduated high school. His mother got a chance to stay with him for three years along with his sister but he wanted to return to Indonesia to do her anthropology field work, but Obama decided to stay in Hawaii with his grandparents for high school. After graduating high school, Obama moved to Los Angeles to attend Occidental college. During that period of time, he decided to visit his mother in Indonesia, and then after travel to Pakistan and India to visit college classmate families. Later, Obama decided to transfer to Colombia University in New York City where he majored in political science. he graduated from there with a bachelor and received two jobs in New York while he stayed there for a year. he later received a job in Chicago where he moved there and was a director of the Developing Com munities Project. Obama wanted to connect with the black community more due to him being confused growing up half white and black. After, Obama travelled to Europe for the first time for a period of three weeks and then decided to travel to Kenya for five weeks to meet unknown relatives from his fathers side to bond. Later, Obama then decided to attend Harvard Law School moving to Massachusetts. After graduating, he left and went back to Chicago. He later got a job again in Chicago where he got a book deal with the University of Chicago Law School. He later ended up becoming a teacher at the University. With him being a civil rights attorney and all the extracurricular activities he was involved in, that lead him to being state senator. Obama travelled back one to Kenya to trace his fathers foot steps. Through out reading chapter 11: Dust Bowl Odyssey from the book called After the Fact: the Art of Historical Detection written by James West Davidson and Mark Hamilton Lytle, this chapter enlightened me a lot about the topic of migration showing me how poor weather conditions can play a big role in causing people to migrate. The dust storms caused people to migrate because of the fact that it brought in famine and unemployment. The poor weather conditions in that area were so horrible, it just caused poor living conditions, which made people have to leave their current location in search of a better life. The Dust storm began May 9, 1934, and by May 11, the dust shifted down to South Atlanta and Boston. Every year on, the storms blew in worst. There were 22 dust storms in total in 1934 and it grew to 72 storms by 1937. The storms were so intense, people thought it was the wrath of god in where when the rain failed them, the crops withered, and the winds hurdled the loose soil across the nation. The crops kept falling, the farmers debts kept growing, and soon the banks repossessed the farmers farms. Several farming states felt the wrath of the storms coming in. After watching the storms effects, statistics showed how California gained more than a million new residents in the 1930s. Mostly affected by the bad weather and the Great Depression was the south west plains. Unemployment in the region hit one-third of all workers. People started assuming moving to California was the answer to everything at the moment guessing that the state could be helpful at the crisis moment. 43% of California which is nearly half of California, were now farmers and laborers. Families walked to California in search of a better life. 95% of all southwestern migrants to California were white. The population in California was growing fast and California didnt know how to control this migration, so billboards started to come up saying things such as no jobs in California, 6 men for every job, no state relief available for non residents, and keep out. Although Californias economy suffered and unemployment,remained serious, the state of california was much better off than most of the nation. The economy of California actually grew during the 1930s. Good Highways, bus routes, and railroads linked the southwestern plains to California. Because the trip was was so manageable, most families did not necessarily see their move as permanent. By 1940, 83% of all men in the city were eligible to wok had found jobs. Only 28% of the dust bowls refugees found their way. Migration was causing farmers to make deficit in profit. This migration caused regular farmers from California to complain about farmer migrators and made foul remarks towards them. The United States has been transformed by a civil rights revolution ever sine the dust storms swept across the south western plains. It has been reminded of its diversity by the renewed tide of immigration in the wake of the Immigration Reform Act of 1964. For example, in the 1983 film called Scarface directed by Brian DePalma which starred famous actor Al Pacino who played the lead role character of Tony Montana in the movie, migration played a major factor in why Tony Montana reached the success he did in he film. Tony Montana was from Cuba and after departing from there in search of his American Dream , he tried to migrate to the United States but was denied by INS officials who seemed to believe he was involved in political criminal activities . So, they detained him and sent him to a camp called Freedomtown under a expressway with other fellow Cubans while the government reviewed their visa petitions. While incarcerated in that camp, Montana was offered a deal to kill a former aide of Fidel Castro called Rebanga for a visa by Frank Lopez (a wealthy, political astute man who dealt cars and was involved in the drug trade) for the simple fact Rebanga tortured Franks brother to death. But in desperate need of that visa, to escape the poor life in Cuba, he murdered Rebanga, and then departed to come to Florida. In Florida, he got involved into the drug trade and got into certain situations which lead him to meeting a drug lord called Sosa. By Tony Montana migrating to Bolivia for Franks personal business purposes, Montana and Sosa make friendship, which leads to Tony taking over the cocaine business in Florida. Even though the story ends very brutal with the death of Tony, migration was the cause of why Tony reached his success illegally due to the fact of him trying to escape poverty and search for his American Dream. As you can see, migration plays a big role in the world that we live. Migration is the cause of population increase and decrease. People migrate in cause of chasing a better life style in which they are trying to escape the bad living. People migrate in search of education, jobs, family, opportunities, escaping poverty, famine, and poor living. Migration is the key to success in some cases, in where finding another location to live can branch them off into great possibilities. Migration can cause reduction in money that used to be obtained regularly due to increase in venture. Migration basically has its ups and downs, should be controlled due to population increase which may have its consequences. But, migration has its pros and cons where it could be beneficial for the migrator or not be beneficial for the people of origin in the location the migrator moved. Work Cited: DePalma, Brian Stone, Oliver. Scarface Obama, Barack. Dreams From My Father 1995 West, James Mark Hamilton. After the Fact: The Art of Historical Detection : chapter 11

Recommendation Brief for an Internal Accountant Essay Example for Free

Recommendation Brief for an Internal Accountant Essay Currently, a client with an out-of-control system is grasping for a change in order to regain their internal controls. For any company, internal controls are highly important for success. Internal controls assist with minimizing mistakes and dishonesty; however will not completely eliminate them. The client has an out-of-control system in operation and will definitely benefit from having an internal accountant. Therefore, it is extremely recommended that a well-qualified internal accountant be hired by the company. An internal accountant will provide management with the necessary information needed to handle issues that arise, as well as preform system audits to maintain internal accountability. Setting forth a reliable internal audit system will build stability within the company and assist with violations occurring with laws and regulations. The role of an internal accountant will include, but are not limited to, working closely with the owners and department managers to evaluate the company’s performance in the most vital areas of operation and review the policies and procedures to ensure they are in line with the company’s mission and goals. More specifically, the internal accountant will evaluate the assets, financial accuracy, and that the standards of the government and industry are being followed correctly. The internal accountant will also serve as a security measure for the company and their assets. To directly describe the responsibility of an internal accountant the first action would be to assess the current system and create a plan of action to correct it. The audit will be focusing on deficiencies and areas of improvement. The plan will consist of correcting the items found to be working against the company and implementing suggested changes within. Once the internal accountant has completed their assessment, a formal written recommendation describing the current control system and the deficiencies, along with an explanation of how management can correct and improve the issues. The hiring of an internal accountant has many advantages, especially for a company with an out-of-control system such as  the client . The first would be the money saving attribute because there would be no need to hire an outside auditor. Minimizing deficiencies to prevent a long-term negative affect is another hopeful advantage, as well as improving the overall functioning of the company to be more efficient in operations and successful in hitting the company’s mission and goals that have been set. The ideal candidate for the internal accountant position will pose an exceptional knowledge base of the company’s industry operations and goals. This candidate will have access to confidential information that others may not possess, therefore being part of the company’s staff will be able to conduct evaluations of the system and provide management with the necessary tools to correct issues as they surface. Specific qualifications and requirements need to play a major role in the hiring process of the internal accountant. These items would include the proper amount of education and experience, to include the required licensing to conduct the appropriate job functions legally. Experience will play a pri mary role when it comes to written reports and timely problem solving techniques for the current out-of-control system. The client advantage to hiring a candidate with a certain amount of knowledge of the industry would be that the candidate will already have a direction based off of what they know works versus what does not work. As a final part to the hiring process, the internal accountant should display personal attributes that include basic characteristics. Attributes such as being confident, trustworthy, open-minded, and observant. Many other qualities would be looked upon as well. Thus, a recommendation to hire a well-qualified, knowledgeable, and experienced internal accountant would be an extreme advantage for the client. The client will need to display an open line of communication and maintain that communication for the success of the company’s internal controls. References FDIC. (2013, September 16). FDIC LAws, Regulations, Related Acts. Retrieved from Federal Deposit Insurance Corporation: http://www.fdic.gov/regulations/laws/rules/5000-3250.html

Vodafone Advertising Strategies Analysis

Vodafone Advertising Strategies Analysis Marketing Strategy is a key part of overall corporate strategy, which is concerned with developing plans for finding out what customers want and then effectively meeting their requirements. Vodafones marketing aim is to attain market leadership, network quality and maximize the customer satisfaction. They strategy used by Vodafone is customer focused and product led; the company is continually developing new products and services which utilise the latest technological advances. The aim is extended to provide the customers with e value added services and also competitive charges to the existing customers. The objective of the study is to understand the advertisement strategies adopted by Vodafone Essar in India, and to study the effectiveness of the campaign of Vodafone- Indian Premiere League Season 2 and to make a study of effectiveness of the advertisement strategies of Vodafone in their current market. Vodafone is the most valuable as well as leading international telecommunication company. It has partnered a joint venture in the Indian market with the Essar Group. Essar is a perfect example of the diversified business corporation which is spanning the services and the manufacturing sectors, for eg, steel, shipping and logistics, communications, energy etc. This group has a base asset of about 400 million rupees and an employee group of more than 20,000 people. 21st September 2007, the launch of memorable joint venture, the Vodafone Essar group. Vodafone in India was welcomed with a fantastic phrase Hutch is now Vodafone campaign. Hutch was as it is very famous among people of India, now it was wisely transitioned to Vodafone. This was a significant chapter in the history of telecom, as the evolution of Vodafone, considered to be a very dynamic and at the time ever-growing brand. This brand across India was unveiled country wide through high profile ad-campaign. This migration of Hutch to Vodafone was the fastest and most comprehensive in the history, with 400,000 multi-brands outlets, from which over 350 were Vodafone stores, over 1,000 mini stores, over 35 mobile stores and over 3,000 touch points that were rebranded within 2 months. The company now has 74.08 million customers**. It has earned titles over the years that are Most Respected Telecom Company, the Best Mobile Services in the Country, Most Creative and Most Effective Advertiser of the Year. The study has found out that the advertisement strategies that have been used by the Vodafone Essar have give them better results by increasing their sales. This fact has been proved by the various research tools that can be used such as the correlation, hypethesis testing. This research will sure help the companies to work and improve their advertising strategies, because advertisements are the best ways to convince the people about our brand or product, and make their minds to go and get them. Problem Statement The research statement is To study and analyze the effectiveness of the advertisement strategies adopted by the Vodafone Essar Group The above problem statement quoted is not exactly a research that is to be performed instead it is an analysis to find out whether the advertisement of Vodafone Essar were effective or not. This study will definitely benefit the company by suggesting them if any future changes required in the present strategies. This will also help them in attaining good result in the next financial year with better sales. Research Objectives The objectives of the research are To understand the advertisement strategies of Vodafone Essar. A study of the effectiveness of the campaign used in the Indian Premiere League season -2. To study the effectiveness of the advertisement strategies in the current the market condition. Vodafones Marketing Strategies : Hutch to Vodafone Re-branding of Hutch with Vodafone Vodafones new advertisement strategies started with the very same and familiar character of pug, brand ambassador of Hutch, the hutch dog. Tagline previously was wherever you go, our networks follows with the pug following the child wherever he goes. The message given with the brand transition exercise was The new Vodafone is the same old Hutch. In the advertisement the pug finds a new house after it returns from an outing and feels that the new change is better. They came with the new catch phrase Make the most now. Vodafone had also tied up with the entertainment channels like Star India to run the advertisements and completely roadblock it for 24-hours with the rebranding campaign. Vodafone used all its commercial airtime on 13 channels in 5 different languages from 9pm 20th September to 9pm 21st September to show this campaign. Promotion of the Re-branding to the public Conventionally if we see, for any rebranding to be promoted requires ample period of time. But this challenge was readily taken by Star Network and Maxus, to make it as fast as possible by road blocking the channels on the day of rebranding taken place. Since Star is the leading network in India, this platform proved itself to be very beneficial for the launch of the Vodafone. This not only helped in promoting the brand awareness but also breaks the clutter going on the most happening sector of telecom. The print media came into picture on 21st September one day after the splash from the television. While the rebrand campaign were doing their work on television on the other hand the company was preparing itself to fight the price war, which was again very important factor firstly in telecom sector and secondly in the Indian market. Entry of Vodafone in the Handsets Market Vodafone also launched low-costs handsets to its new subscribers under the Vodafone brand and also co-branded the handsets sourced from the other global vendors. This was done by bringing many low- costs handsets from around the world into India. Vodafone distributed these handsets through its network of 400,000 outlets. By doing all this Vodafone also became a mass mobile phone brand along with continuing to stay as the telecom service provider. The above strategy was used by the CDMA players like RCOM and TATA Tele-services but Vodafone was the first GSM to do this. The Vodafone, a communication leader in an increasingly connected world also enriches the lives of the consumers, helping the individuals, businesses and also the communities to be more connected by delivering them their total communication needs. Vodafones logo is itself a representation of that belief the start of a new conversation, a trigger, a catalyst, a mark of true pioneering. Advertising is the most frequently used tool to support or promote the rebranding, also its very easy, flexible and quick to change. There are also many examples where advertising has rebranded and repositioned or strengthen brands. There were also examples which developed strong emotional link with the public. The advertising agency of Hutch and now Vodafone, O M(Ogilvy and Mather) had two-folded task to do, first to announce the entry of Vodafone to India and second to highlight the transition of Hutch to Vodafone. Which they did very wisely with the pug, in a campaign they showed the pug coming out of the pink kennel and then entering into the red one, the pink color depicted Hutch whereas the red depicted the Vodafone. A more energetic and chirpier version of the song You and Ià ¢Ã¢â€š ¬Ã‚ ¦ tune associated with Hutch was also played towards the end and it concludes Change is Good, Hutch is now Vodafone. Advertising agency that proved the success of Vodafone OM also introduced four commercials, which had animated boy and a girl who launched the logo of this new brand to consumers. The four creatives which were merely of 5 seconds included the duo peeping over the wall just to see the logo; parasailing with the logo flying high behind them; releasing a rocket bomb where the explosion in the air reveals the brand logo; and last was the trendy one in which curtain was raised in order to introduce the logo. Another bunch of four advertisements casted the very old Hutch dog pug. These commercials were of 10 seconds and they shot pug in the situations where he literally, saw red, color created the visual impact on the consumers this strategy made the public remember the color of the brand. The pug was shown in a basket that was red in color, popping from a red cart, drying itself on a mat which was also red in color, finally hiding itself in a beautiful red color blanket. Here also the target was fulfilled with the help of the punch line Hutch is now Vodafone. The print ads were working in their own way, in various languages and in various dailies. These print ads were made very simple as in a still shot of the pug was taken inside a red colored kennel. The same creative was used on the outdoor hoardings as well, in all the 16 circles in which Vodafone was now operating. It wasnt easy as it seems to be to integrate the two brands like Hutch and Vodafone. Hutch as is known is a subtle, understand the brand, while globally, Vodafone represents high energy, dynamics and young vitality, all these were represented by its bright red speech mark logo. And because of all this it always had a very energetic background music and feel of the ads. A few advertisement include Hutch is now Vodafone: if we watch any of the start channels or tuned to the 20-20 world cup, the ads were seen. On 11 February 2007, Vodafone agreed to acquire the controlling interest of 67% held by Cheung Kong Holdings in Hutch-Essar for US$11.1 billion and now had to rebrand itself so it had decided to run a new ad series which piggy banked on Hutchs dog mascot and the theme Change is Good. This required nearly 250 crores of spending by Vodafone, but they have successfully painted the town into their color that was red. The most interesting part of it was the 24 hours roadblock that was done on the day of rebranding on the channels of Star network, so that other than this one no other commercials was aired(apart from the in-channel promos). Vodafone also came up with the Valentine Day Special Ads: Vodafone released a very sweet and simple ad of the musical greetings that were targeted at the couples during the Valentine week. The feature of the campaign is its simplicity and believability and is quite well received. It uses the positioning Make the Most of Now enjoy the video. Vodafone Chota Credit Ink Ad: this ad came as a refreshing change and more so that this ad takes a very refreshing look at the school and at fountain pens. This ad creates very wonderfully subtle message which really puts the point of Chota(small) credit across. Vodafone and the Funny Advertisements Everyone likes Funny commercials. Creative people like creating them. Advertiser are pleased to be running them. The consumers enjoy watching them.(Roman and Mass, 1976) In market today there is a lot of competition among the producers, and a lot of choices among the buyers. There is actually a race for proving that one product is better than the other. Producers/ sellers apply a lot marketing skills and advertising strategies in gaining the attention of the public in market. Its a human nature to get attracted towards the things that relieve their minds from hectic schedule. Companies spend millions of dollars to make the public smile and make them buy their products. This can be done through the below ways: Funny ideas for advertisements Make customers Hoardà ¢Ã¢â€š ¬Ã‚ ¦..use funny Billboard! Mascots dance to your tune by wearing funny costumes! Press the laughter button while they watch TV (zoo-zoo) Make Catchy Jinglesà ¢Ã¢â€š ¬Ã‚ ¦Your stars would Twinkle!! Want heaps of money..Use inflatable that are funny Vodafone ZOOZOOZ Innovation is always a part of advertisements and the advertising agencies reach out for new ways to capture the prospective consumers heart. Vodafone capitalizes on the innovative ideas and always came with the new advertisements that took the brand on heights always. Out of all the commercials launched by Vodafone, ZOOZOOZ are the best. OM the mastermind behind Vodafone Zoozooz Advertisements and the main objective was to set the position of Vodafone as an innovative leader in the mobile services sector. The promotion strategy was to hit massive levels by maximising the target audience. IPL-2 was the best option for Vodafone to do go for. The advertising strategy behind it proved itself from the fact that the name Zoozooz got coupled with the brand Vodafone and gathered more publicity and reception than IPL. Repetition of the advertisements of Zoozooz may bore the viewers, so OM came up with new Zoozooz Ad every day. Zoozooz were the new brand ambassador for Vodafone, has created a furore in the advertising industry. Zoozooz succeeded in giving the exact makeover Vodafone was looking for along with amazing brand presence. ZOOZOOZ strategy hit in the market The main reason of the advertisement to succeed was that is was very well planned and launched during the time of the Indian Premiere League- 2 using it as its platform. Cricket in India in nothing less than religion, and Zoozooz captured attention of all those people who saw the matches, and this count was huge nearly 2 billion people were targeted through this campaign. People were so attracted that they use to wait eagerly for the break to come and to watch more stories of Zoozooz. Zoozooz has become such a hero in history of advertisements that people will not forget in generations to come. Zoozooz are basically animated character, with egg shaped head, round belly, but hands and legs are extremely thin. It was brand new and innovative concept and also Vodafone wonderfully promoted their services by creating different and more interesting stories featuring Zoozooz in it. The charm of the Zoozooz was so much that self-marketed strategy was also followed and they were instant success to the mass of people. Zoozooz for themselves created such huge audience and also gave boost to the brand of Vodafone. People were as it is excited about the cute and lovable character zoozoo, but this curiosity heighted when Vodafone disclosed that Zoozooz were not animated, rather humans were playing their characters. People became hungrier to know about their favourite Zoozoo. In the second phase Vodafone started promoting these characters on social media sites, which is considered to be a wise decision. People started joining fan club of Zoozooz on these social networking sites like Orkut, Facebook, Youtube, Twitter and many more. Also the communication started building amongst these people. Vodafone also came up with the Zoozoo goodies like zoozoo toys, zoozoo mugs, zoozoo keychains, zoozoo t-shirt, etc. Zoozooz have now become a brand. Vodafone Zoozooz are the new Hutch Puppies One often wonders what is it about these advertisements that they clicked the people to certain extent. Is it merely because the Zoozooz are cute or is it because of the humour that is the base theme of the advertisements. Whatever it may but it has given Vodafone, the worlds leading mobile telecommunications company. Zoozooz were launched in the IPL-2 whereas in 2008 i.e. IPL-1 Vodafone came up the advertisement with tagline as Happy to Help services. An animated character was hired in 25 commercials to promote the various Value Added Services(VAS). Vodafone operates in the Oligopoly. Oligopoly is a market structure that has unique features because it is characterised by few sellers and mutual interdependence. Price, Quantity and Revenue are the main players of this market. There are various price wars (cutting down the price) as well as non price wars taking place. Advertising is the non-price war where advertisements are the way to cut the chance of the competitors by making use of various strategies. How did this Ad contribute to revenue Revenue in the three months ended June 30, 2009 rose to 10.7 pounds ($17.7 billion), in line with analyst estimates, clearly proved that the Ad has contributed maximum. Vodafone CEO Vittorio Colao said that its total communications strategy was delivering well, with group data revenue 7 % higher than last years comparative period. He also said that the free cash flow generation was strong at  £ 1.9 billion, up 21%. But while Vodafone has shown signs of combating the recession; some areas of weakness still remained. Not considering the positive effect from foreign exchange fluctuations and acquisitions. Vodafone results also highlight several areas in its core businesses that require close attention. According to a report in the Telegraph on 24 July 2009, Vodafone the worlds largest mobile phone firm by revenues, reported sales in line with market expectations for that quarter to end-June as strength in India and Africa compensated for the weakness in Europe. According to CEO Vodafone added 8 million customers in this quarter, taking its proportionate customer base to 315 million. Growth in India and South Africa helped the mobile phone giant report a 9.3% rise in revenue in the three months to end of June to  £10.7 billion. Conclusion After going through the Advertisement Strategies of Vodafone, I conclude that promotion whether it be through print media or through the ads shown on television, plays a very important role in building a Brand. Hutch and Vodafone rebranding is the memorable and most big event in the telecommunication industry. And the advertisement made this event bigger by continuously broadcasting the ads for 24 hours on national television. The main motive is to make people know about your brand. And that is what is done excellently by Vodafone. The advertisement also puts a very big question in front of the other telecom companies, does having big movie stars and cricketers as their brand ambassador really help? Doesnt a simple white character with egg shaped head, round belly and thin legs called Zoozoo can gain the attention of masses. This is definitely a new trend and also a new wave. Thus it can be seen that oligopolistic market structure of this industry has played a significant role in the generation of revenue for Vodafone, especially through this unique advertising strategy.

Gifted and Talented Program Admissions: Needed Improvements and Reforms

Gifted and Talented Program Admissions: Needed Improvements and Reforms Gifted and talented programs are intrinsically valuable to many children’s education as they provide a system in which all students involved are engaged, challenged, and intellectually stimulated. In "How People Learn", Donovan, Bransford, and Pellegrino (1999) stress the importance of each student being given reasonable and appropriate goals based on his or her level of understanding and competency (p. 20). Gifted and talented programs help institutionalize the attempt to meet all student’s needs by providing uniquely appropriate challenges which aim to keep every student engaged, thus receiving the best chance at success. Although there are many valuable and important aspects of gifted education, there are also significant issues rooted in the base of America’s gifted and talented programs, one of which I will address throughout this paper. In my opinion, the most notable problem which troubles gifted and talented programs is the system by which students are se lected to join their school’s gifted and talented program. The problem associated with how students are chosen to join a gifted and talented program stems from the way that we define giftedness. Because there are countless ways in which any individual can define talent, the government created a federal task force in 1972 to study gifted education in order to standardize the way in which schools choose students for and implement their gifted and talented programs. The task force’s results are known as the Marland Report and include much information as a result of their research, including a decision that a public school’s gifted and talented programs should aim to serve between 3 and 5 percent o... ... for the Gifted. New York: Teachers College Press. Borland, James H. (2003). Rethinking Gifted Education. New York: Teachers College Press. Donovan, Bransford, & Pellegrino (1999). How People Learn. National Academic Press. Eby, Judy W., & Smutny, Joan F. (1990). A Thoughtful Overview of Gifted Education. New York: Longman. Fulkerson, Jan & Horvich, Michael (1998). Talent Development: Two Perspectives. Phi Delta Kappan, 79(10), 756. Johnsen, Susan K. (2003). Issues in the Assessment of Talent Development. In James H. Borland (Ed.). Rethinking Gifted Education (pp. 201-214). New York: Teachers College Press. Meier, Deborah (1995). The Power of Their Ideas. Boston: Beacon Press. Shore, Bruce M., Cornell, Dewey G., Robinson, Amy, & Ward, Virgil S. (1991). Recommended Practices in Gifted Education. New York: Teachers College Press.

Phaedo Summary Essay -- essays research papers

Phaedo Summary   Ã‚  Ã‚  Ã‚  Ã‚  Socrates stands now before his disciples telling them he is not afraid of dying because he says death is what the true philosopher waits for all his life. The philosopher must have lived a good life, and when death is presented upon him, he should take the opportunity. Socrates formed a conclusion that: â€Å"That the real philosopher has reason to be of good cheer when he is about to die, and after death he may hope to obtain the greatest good of the world.† Socrates is saying that when death is presented upon him, he should have no reason but to be happy, and when that death comes; he will have achieved the best gift in the world.   Ã‚  Ã‚  Ã‚  Ã‚  Socrates states evidence of why he is not afraid of dying through multiple mini-conclusions. Socrates says to Simmias, â€Å"Why when his time comes should he repine at which he has always been pursuing and desiring?† Socrates is saying why should philosophers grieve at death when that should be the goal of their whole lives. He believes only philosophers can understand because he believes philosophers will be truly alive after death, and normal men will just die. Normal men do not know that true philosophers have always been pursuing death and dying, and the desire of death has been with them all their lives.  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Through out his whole testimony, Socrates states questions to his disciples already knowing the answers, but he...

A Study of Perspectives Essay -- Paris Burning Film Movies Essays

A Study of Perspectives Livingston's documentary Paris is Burning inspired an awareness of being that I had not previously experienced. The film urges the spectator to reevaluate not only one's breadth of knowledge of the black gay culture in the 80's, but also the perspectives from which one views the film. Personally speaking, the easiest evaluation of the latter topic would be the perspective of a privileged white straight female born into a sheltered and socially traditional household. This background would thus color my reaction to the film: one of intense sadness for the featured interviewees who yearned for an existence which was mostly unobtainable except in the case of extreme sacrifice and typically led to social ostracizing and ridicule (even in some cases, death) – yet this existence they yearned to emulate was something I had been born into without struggle nor appreciation, it was simply my life. But one could say my perspective of pity and guilt was actually somewhat of a perversion of the deeper meaning of the film. My feelings were not enlightened but the opposite – I was subjugating the people's identities in the film by not recognizing their independent validity, and only reacting to their performance of emulation with condescending sympathy. My depression over the film resulted not from what Bell Hooks's depression stemmed as she explains her views on the film: " [It is] a documentary affirming that colonized, victimized, exploited black folks are all to willing to be complicit in perpetuating the fantasy that ruling-class white culture is the quintessential site of unrestricted joy, freedom, power, and pleasure." (Hooks, Is Paris Burning? pg. 149) I was only saddened by the fact that the performers in... ...int their faces brown and wear prosthetic breasts and butts would reference historical oppression, but that this historical oppression still effected people of today and was not simply a story of past times, but a continuing struggle. Like the deeply rooted racism and classism of Paris is Burning, a film seemingly celebrating the culture and people it serves to eventually dehumanize, the actions of Bert and Ernie stood for much more than two Haverford students lacking perspective and foresight. Bert and Ernie's actions stand for a more deeply rooted problem of young people today forgetting that we are still struggling for equality and respect within our society and that no one is immune from this necessity for empathy and understanding. Works Cited: Hook, Bell (1992). Is Paris Burning? , Black Looks. (pp. 145-156). The Muppets Abstract. Oct. 5th, 2004.

Dramatic tension Essay

This then, is clearly contrasted with the language used when describing a life spent as Willy’s has been, selling and buying. Biff speaks off such a life using words such as ‘suffer’ and ‘measly’ and again, the stage directions are clear in indicating his tone ‘with rising agitation. ‘ A dramatic tension is created then, between the different lifestyles, as Biff and Happy are portrayed as struggling with the inner conflict of conforming to their father’s ideals, or obeying their natural desires. The setting is also crucial in conveying dramatic tension. The use of scenery illuminates the attitude of Willy, and the audience is engaged in a sensory experience with the actor. Furthermore, the setting reflects the events taking place and can set the mood and atmosphere that are so important in creating dramatic tension. The house then, is a place of an increasingly dramatic tension. The house is an important part of the setting as it represents Willy’s flawed ambition. Details such as the single ‘silver athletic trophy’ being one of the only furnishings represents the importance of success but also the lack of it due to the bard setting of the home. The kitchen then, shows only ‘three chairs’ at the table. This may represent the absence of Biff as part of their lives. Dramatic tension is woven throughout, hinting at difficulties surrounding the return of ‘the prodigal son’ and the lack of selling success that is soon revealed to be haunting Willy. He built the house as a part of his success however; it has become overshadowed by apartment blocks. The street outside is packed with cars showing that success is now being achieved by many and in comparison; Willy’s small house is now insignificant, as is his dwindling success. Many of the events take place in the house, and most prominently, the family arguments. It is in the house that Biff comes to terms with flunking maths, that Biff and Willy argue about success, that Linda yells at her sons, and finally, Biff produces the rubber piping and confronts his father. These arguments create dramatic tension as what should have been the perfect family set-up and home becomes fractured, and so is Willy’s dream, to the point of suicide. The Garden or Backyard is also an important part of the setting. Willy attempts to plant seeds remarking ‘I’ve got to get some seeds, right away. Nothings planted, I don’t have a thing in the ground. ‘ The garden is a motif then, of Willy’s need and desire for success. It also represents the legacy that that Willy never leaves with his family. Though Willy attempts to plant his garden near the end of the play, this is too little too late. His life then, had already been a failure and he has left nothing remarkable by which to be remembered. This is a very high point of dramatic tension as the audience is very aware that Willy seems to sense the end of his life is incredibly close. Linked to the production of the rubber pipe only moments later, an overhanging reminder of Willy’s contemplation of suicide creates incredible tension. Dramatic tension is also created through the use of stage and sound effects as well as lighting. Miller uses all three methods as mood and atmosphere creators to enhance and create dramatic tension. Miller is very specific when describing the effects to depict the Loman house. Staging effects include transparent walls in order to make to whole house accessible to the audience. Furthermore, it creates a sense of vulnerability and rawness enhanced by the towering blocks surrounding the house. This vulnerability then, creates a sense defence from attack that enhances dramatic tension. Miller describes the Tower blocks as ‘tall angular shapes’ that reflect Willy’s feeling of inferiority and also claustrophobia and then create a threatening presence. Lighting is crucial in creating atmosphere and dramatic tension. The beginning scene is the most prominent example of this. At first Miller uses the ‘blue light of the sky’ to recreate a depressed and sorrowful mood. The dramatic tension arises when this becomes and ‘an angry glow of orange. ‘ This change suddenly shows a threatening and angry, harsh and dangerous mood. Tension is obvious as the two moods seem far apart but are obviously both linked to the events that will unfold in the Loman house. Sound effects are also important at this point and then throughout the novel. At this stage, the music of a lilting flute is described as fragile and small and fine. It can be seen to represent the better times of the family in which Willy was more successful. It also becomes associated with Willy’s self-delusion of success and his dream of fortune. This music is played then at varying points throughout the play, symboling to the audience a flashback or a sad remainder of a once optimistic dream. The dramatic tension is created as music appears before the events, leaving the audience with a sense of suspense. Other characters ‘theme music’ are that of Bens, and that of the boys, described as ‘gay and happy. ‘ Miller uses these ahead of the character appearance to show that they are about to become involved in the plot, creating dramatic tension as the audience wonders how this will effect the unfolding events. Miller uses more than just music to create dramatic tension. Sound effects such as the screech of Willy’s tyres as he commits suicide create vivid, realistic and highly tense moments. Miller also uses voices to create confusion in Willy’s last actions, thereby recreating the confusion and breakdown of Willy’s mental state. The tension is increased, as his next moves cannot be predicted. The voice of ‘The Women’ constitutes much dramatic tension. Upon hearing her voice and laugh, even beyond the ‘Boston Bedroom’ scene, we are then led to consider whether Willy has ended the affair and the consequences the relationship would cast. Combined with the way in which the family seems to further splinter, an incredible tension is created. Moreover, Biff’s growing agitation toward his indicates that he may be ready to reveal hidden affair. ‘The Woman’s’ laugh adds to this dramatic tension by sounding ironic and mocking, and this further exposes Willy’s vulnerability and confusion. Symbolism is also used throughout both to create dramatic tension and to link the past and the future. Perhaps the rubber piping creates the highest point of tension. It represents Willy’s insecurities and contemplation of death, a prospect that is in itself, an incredibly dramatically tense subject throughout as the audience is constantly left to wonder whether or not Willy will commit suicide. Furthermore, Linda knows of its existence but is reluctant to confront her husband. From the point that Biff decides to remove and keep the piping, we are aware that he now has two strongholds over his father, and tension is evident in his conflict between using this advantage over the now weakened Willy, and the reminder of the awesome respect he used to hold for his Father. In this final scene, Biff finally confronts his father by producing the tubing. Linda is horrified; Biff is angry and confused while Willy is left to defend himself. Such dramatic tension is highly powerful as it plays on the volatile emotional and relational ties found linking the characters. Their interactions then, are charged emotional, created by Miller as part of an incredibly tense sense of drama. Miller combines these methods of creating intense dramatic tension and as a result has produced a highly successful play that continues to capture the audiences rapt attention throughout.

Angles and Demons by Dan Brown Essay

Angles and Demons by Dan Brown was a reading choice out of curiosity rather than real interest because of the Da Vinci Code by the same author. I wanted to see what other works of fiction Dan Brown came up with before his controversial book. This book had me raising my eyebrows more than a few times with story line but that did not stop me from turning the pages until I got to the end. Angels and Demons basically follows the same formula as the Da Vinci Code. It begins with a murder which only Robert Langdon seems capable of solving with his knowledge of religious iconology and history; a strong female character, Vittoria Vetra, daughter to the murder victim Leonardo Vetra, assists Langdon in his â€Å"quest†; a hired assassin who is delusional, a fanatic and has unquestionable loyalty to his belief carries out an unforeseen but well-crafted plan; an ancient secret society, the Illuminati, is out to get revenge on the Church; finally, an unexpected mastermind who calls himself as Janus, works behind the curtains. An anti-matter canister was stolen from CERN when Leonardo Vetra was murdered and this is assumed to have a life span of 24 hours before the batteries die and it explodes. Brown remains true to using archaic bits of knowledge to leave a trail for Robert Langdon and Vittoria Vetra to follow from Switzerland to the Vatican City in order to find the missing anti-matter canister and find the murderer of Leonardo Vetra. The plot thickens when the anti-matter canister bomb threatens the Vatican and the conclave in the process of choosing the new Pope. The book ends dramatically with a seemingly miraculous event followed by the declaration of a new Pope. Though I enjoyed the chase more from Angels and Demons rather than the Da Vinci Code, I must say that, as a priest, Brown seems have some issues with the Church to come up with troubling concepts for his books. First you have Leonardo Vetra, a priest who turns away from the Church. He becomes a leading physicist of CERN and, together with his adopted daughter, tries to find God through science and research. They seem to be successful with the development of the anti-matter, which was stolen when Vetra was murdered. You also have a Pope who sired a child with a nun, though through artificial means. The child later becomes his camerlengo, the Pope’s Chamberlain. The camerlengo, Carlo Ventresca, unaware of his paternal parentage, murders the Pope upon knowing his dark secret with the belief that he is both cleansing and protecting the Church. Though the book is admittedly a work of fiction, it borders on tarnishing how Catholics and non-Catholics may view the Church and its priests. Brown puts into question the honesty and loyalty of priests to the Mother Church and their commitment to the vow of celibacy, as seen with the Pope. It is appalling to think that Jesus’ surrogates on Earth would be the first ones to violate their vows. Brown also pits religion versus science. Leonardo Ventra is murdered for his research on anti-matter which can supposedly prove the beginning of life, that science can prove God’s existence. I’d like to think that religion is a matter of faith and science is a matter of fact, the two just can’t mix when it comes to explaining God. Then you have the camerlengo who is himself delusional and a fanatic in his belief that the Church, and not science, is the saving power of the world with himself at the wheel of salvation. He goes to great lengths to get the world’s attention, discredit Science and put the Church on a pedestal for the world to see. Angels and Demons made me uncomfortable with the image of the Church that it created – a divided, secretive, vindictive and vulnerable body. Readers, both Catholics and non-Catholics should be discriminating of the events in this book, lest they forget that this is only a work of fiction.