Jet Blue Essay

There are a few trends that sire come into make everyplace the past few years. These disparate trends range from pricing for the public life to in flight perks. It seems that the perks and former(a) in flight amenities are what may be what makes the difference and will impact both of the skyway comp any(prenominal)s schema. repayable to major hikes in fuel be over the past year the air hoses have had no some other choice however to start passing this expense on to the flyers. The airlines have been probeing to come up with competitive ways to differentiate themselves from the competition. many a(prenominal) of the airlines even charge for you split bags also. harmonize to Ethan Davidoff in his article The Cost shag Checking Bags most airlines only charge $25 for a bag to be checkered simply there is Southwest Airlines that in solelyows 2 bags to be check out before charging. With that state in the to a higher place menti matchlessd article ace can see that you definitely expect to hold up light because for more than one bag the prices start to increase all the way up to $600. Although Southwest allows two checked bags there are other airlines that allow one free checked bag and most have a weight limit of 50lbs.If one were to travel internationally it may be cheaper to upright purchase brand new frock when you land. Not to mention the convenience of non checking any bags or having to wait to break a single out it up when you land, etc. So not only have airlines outset charging to check bags but many have stop providing food, unless the flight is over a given up amount of time and you are ordinarily paying for that snack. The above mentioned change in airline air make dos has sure abnormal many airlines strategies.Also as mentioned above it has affected them most specifically in what case of benefits, perks, or amenities that they are uncoerced to offer their flyers. resiny distressing has certainly followed suite and don e various things to try to r stickent themselves apart con disco biscuitd jet moroses strategic intent. sooty muddy says that their objective is optimize our exercise mix to increase our average fare and, in certain markets, utilize our vane to maximize connecting opportunities while continuing to submit our customers with competitive fares (jetblue. om second gear files, p. 31). Like any other social club they are flavour to cut cost without hurting any of the aspects of their company that sets them apart (i. e. customer go, tv, radio). small fry Blue airline seems to have set its dodge to take advantage of the charges that other airlines charge. They have set themselves apart by offering things on their flights that other airlines every dont have or charge for. super C Blue allows the first gear bag to fly free, the second be $35, and the third costs $75.Although they do not have wireless broadband yet, strange some other airlines, they do design to have it in p lace 2012, and this is so because all of kB Blues aircrafts are being set up for ViaSat satellite wireless which is new and no other airline has. thou Blue is testing the service for ViaSat and the FAA for testing to be approved for use on airlines. even on the ground in the term it does offer free broadband at most airports (http//www. jetblue. com/ degraded-on-jetblue/onboard/wifi. asp). A strategy held by Jet Blue like that of any business is to improve its bottom line.Jet Blue wants not only to be profitable while reducing costs but they want their customers to be knowing and have a good flying experience. Jet Blue has a aspect on their site that says our standards beat their extras (http//www. jetblue. com/flying-on-jetblue/). They aim to provide stellar customer service. As a matter of detail tally to ehow. com Jet Blue was awarded the Conde Nast Traveler Readers pick Award for best domestic airline and in 2008, it won J. D. agent and Associates Highest customer Sati sfaction Among Low Cost Carriers in north-central America award (ehow. com). more than specifically they also state on their website that they have ranked Highest in guest Satisfaction Among Low-Cost Carriers in North America by J. D. Power and Associates for quin years in a haggle (http//www. jetblue. com/about/ body of work/). Jet Blue airlines prides itself on its customer service. As detect from the previous paragraph they have won awards for their customer service. It is no wonder that the company believes in making their customers flight experience a winning one since the company was started by David Neeleman and a number of Southwest Airlines employees in February 1999 (ehow. om). salient(ip) customer service is part of their strategy and it is one of their many features that come ins them heads above the competition. dispute Jet Blues pecuniary objectives and whether or not the company has been happy in achieving this objective. Before even acquiring into the fisca l objectives of the company just practice the SEC report for 2010 really shows verification that Jet Blue has been an extremely prosperous company over the past ten years. Since they were incorporated in 1998, flight starting in 2000, they have grown from $38. trillion in mesh income in 2001 to net income of $97 million in 2010 (jetblue. com). The aforementioned(prenominal) data shows proof of growth and victor in lieu of turbulent financial times with rising fuel costs. raise costs dramatically rose over the companys time in business which could have easily put a company under but they continue to strive. Discuss Jet Blues strategic particles of cost, organisational culture, and merciful resource practices and evaluate whether each element provides the organization with a competitive advantage.Jet Blue continues to be competitive with their slate and baggage pricing. In their 2010 SEC filing they term themselves a value airline based on service, sprint, and cost (p. 4). They go on to discuss in the overview how they olfactory perception that they continue to provide best trail product and reasonably priced optional upgrades (http//investor. jetblue. com, p. 4). As for Jet Blues organizational culture their web site specifically says If youre looking for a cable where your career, your passion, and your sense of fun are all important then youve landed at the right place.At JetBlue weve built an award-winning brand based on delivering value, service, style and comfort to our customers and to our crewmembers. And, by hiring people who fate our vision, weve created a place where people approve coming to work (http//www. jetblue. com/about/work/). Jet Blue continues await un-unionized. Discuss Jet Blues strategies for 2008 and beyond and evaluate whether or not Jet Blue will be roaring implementing these strategies. Part of their strategy in 2008 has been the equal as previous and later years, to remain on time with their flights.They have pr oceed to do well meeting this goal. Jet Blues ongoing strategy has been to deliver exceptional customer service and on time direct flights. In 2008 they stated in their SEC filings that they were the seventh largest passenger carrier and in their 2010 SEC filings they were the 6th largest. Regardless of any strategies that they plan to implement they were obviously successful. The proof lies in their continued recognition by JD Power & Assoc, their net income increases, and their growth to 6th largest passenger carrier in the US.While other airlines are folding, being bought out, or meeting Jet Blue is continuing to grow. It is no wonder since they offer outstanding customer service as only part of their strategy and it is one of their many features that puts them heads above the competition. Some of their other features that ranks them high with their customers is the fact that they offer 36 tv channels, XM/Sirius radio, and absolute snacks and beverages to all passengers at no cost. kudos to a company for keeping its employees (all non-union) and customers happy.