Brita Products Company

Executive Summary – Brita Products Company Jingbo Wang Olubusayo Oladapo Mamta Dabral Shriram Paranjpe The final “go/no go” decision implys to consider the fact that the caller-out desires to catch dynamic and current in ideas and concepts for filtration. This is important in fraternity to effectively manage in the changing food grocery store and at the same time stay true to its core - clean, good tasting water. Therefore, it is recommended that the company follow a tar communicateed selling campaign with an optimal blend of: The launch of Faucet Mounts by wooping the market which is more public lavatory jabn (prefers bottled water) and/has greater health concerns (the younger audience). (See accompaniment 1 + Exhibit 4) *Focus the adopt of Pitcher Filters in regions where there is hard water and in like manner improve the Pitcher to meet the health concerns, a need of the future (younger) market. ( See Appendix 2*) This schema is selected after deliberate evaluation of all available options and the block off until now analysis, (See Appendix 3) and integration of the two main options (launching the tap mounts and promoting the baton twirler filter) in an optimal mix.

These problems endure be work out if Brita launches a faucet mounted filter system (strategy 2) to compete with PUR and bottled water for the convenience market. This product is likely to resolve consumer health concerns, and with a focussed marketing strategy is likely to equalise PUR’s office in the market (based on the color and Exhibit 6) . presume that consumers keep buying filter! s for their purchases, this path can break even (with filter sales) within 2-4 years. However, it will steer to cannibalization and a take exception since PUR is the market leader in faucet mounted segment. It whitethorn also compromise our pitcher product if it does not dampen the same taste consumers engage and may cause injury to the brand in the coherent term. The optimal strategy for Brita would be to combine these two...If you want to get a full essay, order it on our website: BestEssayCheap.com

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