Tim Armstrong

Can Tim Armstrong Save AOL? Armstrong may absorb the toughest job in mediatrying to teach an old digital dog knowing tricks that would make it relevant to users and advertisers For Armstrong, the key to AOLs turnaround is original memorise Brad Trent By Tom Lowry Tim Armstrong require a modernistic hip. Two decades ago the AOL political boss executive cloaked a crushing hit on a superior inform football field. Over the years his discomfort worsened, and a a couple of(prenominal) months ago his doctor told him that he should naughtily consider a replacement. Armstrong, who is just 38, wasnt having any of it. Hes too particular saving AOL, which on Dec. 10 will finally damp from fourth dimension Warner (TWX), take to a merciful end a dysfunctional union that lasted nine long years. Armstrong may come up have the around difficult job in media. constitute AOL, and people say: The Worst Deal of All Time! Ask them what AOL does nowadays, and nearly will sa y: I have no idea. Tim needs to articulate the value of AOL, says Robert W. Pittman, a cause AOL Time Warner chief operating officer. He needs a strong exchange proposition. Since leaving Google (GOOG) eight months ago to give AOL, Armstrong has busied himself coming up with one. It goes something like this: AOL is not some dot-com has-been selling Web access and e-mail.

Its a digital media colossus with 80 Web sites churning out everything from in the flesh(predicate) finance advice to sleeping accommodation tips for women. With 100 million crotchety monthly viewers, Armstrong asserts, AOL has what it takes to lure blue-chip companies eager to reach twofold audiences with one ! ad buy. Sounds great, decline? And it might just work. besides consider the challenges. Armstrong faces a landscape populated by giants, such(prenominal) as Yahoo! (YHOO), Microsoft (MSFT), and Barry Dillers IAC (IACI), and a slew of startupsall force their own content. Plus, Yahoo and Microsoft bring in more eyeballs than AOL. And small-arm Armstrong says content is at the heart of his strategy, AOL already tried that and failed. Whats...If you demand to get a full essay, tramp it on our website: BestEssayCheap.com

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